Etsy Blitz Week Day 4
What if I have absolutely no time?
Hey guys! Welcome to Etsy Blitz Week Day #4. I can’t believe this week is almost over already! It has, like all good things, flown by and I have had a great time teaching these lessons and being live with y’all every day. I hope you’ve seen a lot of value, and I can’t wait to dive into today’s lesson.
If you’ve missed the previous lessons from yesterday and Tuesday, I’ll be sending out the links for all the videos in today’s email. If you aren’t on the email list, there is a link in the description of this video - its creativemomboss.com/roadmaptosuccess and that adds you to the VIP list for Etsy Setup Success and also gives you access to the video replays.
The replays are only going to be available until Tuesday. After that they’ll be taken down. If you missed any of the lessons for the week, make sure you watch them before Tuesday.
Alright, today we are going to dive right in to another one of the things that I get told holds people back a lot from getting started on Etsy.
Do you know what that is? You might, if you were here yesterday, because I told you what we were going to talk about today, but it is TIME. When I ask the question to my students, what is one thing that holds you back from really diving into this, I get told regularly that they haven’t started or they can’t scale it yet because they just can’t find the time. They’re too busy.
Now, I want to address this from two angles. The first one, is a mindset angle and the second one is an actual time shortage practically angle.
We’re going to start with the mindset angle. If you were here yesterday, you heard me talk about setting big scary goals and then having to overcome your obstacle thoughts in order to allow yourself to chase after those goals without being terrified of failure.
I’m going to give you a little more tough love here. And I don’t really like giving tough love because, you can ask my kids, I’m not super tough, but I think this needs to said. Really, REALLY often, we use time or the lack of time as an excuse because we are afraid of doing something, or because we are allowing ourselves to justify our lack of action because of time, rather than recognizing that it is a choice we are making and therefore putting the blame back on ourselves for not going after it.
We tell ourselves that we are too busy, or that we have too much going on, or we’ll get to it when things die down and get a little simpler, or our families need us, and we just can’t bear to take the time away from them to chase this dream.
Now, all those things probably are true. You are busy. And you do have a lot going. And of course it would be nice to have a time in our lives where all that busyness dies down and we can just focus on one thing at a time. The problem is, I don’t really think that time is ever going to exist. There is never going to be this magic time in your life when you have absolutely not responsibilities and nothing pulling you away. That’s kind of just part of being an adult.
And all of these responsibility DO need you.
But YOU need you too. And you need to allow yourself to chase the goals that you have, and prioritize the dreams that you have for yourself outside of all those other responsibilities.
And I’m not telling you that you are not busy. And certainly, some of us are busier than others and I don’t know your life. So I’m not here to try to make anyone feel bad about themselves or feel bad about their choices or circumstances. What I’m saying though, is that we prioritize and make time for the things that are important to us.
If starting an Etsy shop is important to you, or if gaining that business traction and bringing in that income is something that you want for yourself, you have to make time for it. Likely there is never going to be that magic moment when you just have an overabundance of free time and nothing taking up your emotional headspace. There is ALWAYS going to be things that are demanding of your time.
You have to figure out how to work within the confines of those things and still pursue the goals that you have for yourself.
How we do that?
That’s the second part of not having enough time, and it is the issue of the actual physical time. While I do think that the mindset aspect of it is a huge portion of what holds people back, especially when they are just getting started, there is actually a part of it that really does involve having a lack of time or time that is pulled in a variety of directions.
We are all really busy. And there are real things, like jobs, and kids, and adulting, that take up your time and limit your ability to just sit in front of your computer and play around with an Etsy shop all day.
So how do we work around that?
A large part of it is getting as focused and as organized as possible. When you are limited on the actual time that you have to dedicate to getting this business set up and launched and running, you do not want to be spending that very limited time spinning your wheels, working on things really slowly, trying to figure everything out yourself and reinvent the wheel, or working on things that aren’t really going to be making a difference in your business in the long run.
I can’t tell you how many emails I get from people who are saying that they are super limited on time and then they talk to me about building an email list and blogging for traffic, and all of these more advanced and very time consuming ways of marketing their shop. While I am not saying that those are not effective, they are NOT the easiest, fastest, or most efficient ways of building your business.
And if you are limited on time, you need easy, fast, and efficient.
You need to have a plan for what building your business looks like and the steps that you need to take to get there, so that every time you sit down at the computer to do some work, you’re actually accomplishing things that are important and need to be done for the success of your shop and you’re not just sitting there fumbling around for the next random thing you need to do.
I want to put a little plug in here for my course, Etsy Setup Success. The huge value that this course provides is in providing you with that framework for you. With this program, I’ll walk you through the step by step parts of your shop that you need to work on right now to get it open and set up, and then the next steps you need to figure out how you are appealing to the person that you are selling to, how your shop is going to stand out on Etsy, and how to drive traffic from the Etsy platform to your shop and your products, which is the huge benefit of selling on Etsy to begin with. The doors for Etsy Setup Success open tomorrow morning at 8am for VIPs with a bonus for early purchasers, so if you want to get on the waiting list make sure you’ve signed up before 8am tomorrow so you get that email. The link is in the description of this video.
So back to time management. One of my favorite tools to make sure that I’m utilizing my time well, is to use the website Trello. It’s a free website that allows you to make lists that you can save like a virtual bulletin board. I use for to do lists. Basically I can brain dump all the things that I need to do with my shop, and then I move them around to put them in order if I want, and I can delete the cards as I do them. When I sit down at my computer, I already have a running list of things that need to get done to move the needle forward on my shop and my business. Because of that, I’m able to be really focused when I’m at my computer, and not fall into the trap of a social media timesuck or a black hole of random stuff on the internet.
It also allows me to free up so much headspace that I used to use worrying about all the things that I needed to get done and feeling overwhelmed, because I don’t have to keep track of things that pop into my mind and then I forget about them like 10 minutes later. Instead, I can make myself a little card and put it on my to do list on Trello, and it’s there for me to check off when I’m done so I don’t have to worry about forgetting things.
I also throw out that one of the best ways to accomplish more in less time is through batching your work. Batching is basically just the idea of arranging all your tasks so that you can do the ones that are most alike at the same time, and then move on to the next group that is most alike. For example, in my business or on my trello list I batch my social media posts. It is easier for me, both time wise and mental energy wise, to do all my social media posts in a row than it is to be doing one post per day and then the next day think of new content and go through the whole process again. It also allows me to be way more consistent with what I’m doing.
Likewise, when I work in and on my Etsy shop, I batch my work together. I batch listings, I batch photography for new collections, and I batch the actual orders - where I work on all the pink items at the same time, then all the navy items, then all the grey items, etc.
Not only does this save time, it also helps me to be significantly more organized and to accomplish way more than I would if I was jumping between different tasks constantly.
Because I am batching things together, I have time that I am super focused and accomplish quite a bit, and I’m also better about holding myself to a standard of dividing up my time and moving onto the next task. I’m pretty type A, so I like to set an expectation for myself of how I’m going to use my time each day, and batching things together helps me to keep focused and keep on track for what I need to get done. If I know that I only have an hour to get all my listings created and published, I’m more likely to stay on task and work through things as quickly as i can, rather than getting distracted or going down internet rabbit holes of other things that need to get done.
I hope this has been helpful! Time management is something that a lot of us struggle with, and something that I think is an ongoing process of how to best approach. I certainly don’t have all the answers, and there are lots of times that I am still not as productive as I would like, however this process has helped me a LOT in being more focused and organized throughout my day. Remember, there is not ever going to be that mythical time when you are able to dedicate yourself completely to one task. So you have to make sure you are making time to chase after the things you want from your life and the goals you set for yourself.
I also want to remind you that this is the LAST CALL for VIP members of the Etsy Setup Success waitlist. Doors are opening at 8am tomorrow for the VIP waitlist members, so you don’t want to miss that bonus.
If you are interested in joining that waitlist do so tonight! That VIP email will be headed out at 8am, so you don’t want to miss it.
Thanks so much for joining me, and I hope to see you tomorrow when we are going to talk about getting found in search and how to drive traffic to your shop!
See you at noon!